Overview
Workday Adaptive Planning (formerly Adaptive Insights) was founded in 2003 by Rob Hull and acquired by Workday for $1.55 billion in August 2018, later rebranded in May 2020. The platform serves 3,800+ organizations worldwide as a cloud-native Business Planning Cloud solution.
Highlights
- Acquisition story: $1.55B acquisition, had filed for IPO before being acquired, $176M total pre-IPO funding
- Historical acquisitions: myDIALS (2012) prior to Workday deal
- Core technology: Cloud-native SaaS from inception with powerful modeling and real-time collaboration
- “Powerful modeling that’s easy for everybody” philosophy: Accessibility for non-technical users
- Workday ecosystem integration: Deep native connection to Workday HCM and Financial Management
- Key integrations: NetSuite, Sage Intacct, Salesforce
- Use cases: Workforce planning (HCM integration), financial planning, sales planning, operational planning
Founded
2003 as Adaptive Planning by Rob Hull. Founded by Rob Hull.
Headquarters
Pleasanton, California (part of Workday).
Ownership and funding
Acquired by Workday for $1.55B (August 2018); rebranded to Workday Adaptive Planning in May 2020.
Core technology
Business Planning Cloud, cloud-native SaaS from inception with powerful modeling and real-time collaboration.
Market position
Mid-market to large enterprise; 3,800+ organizations worldwide at acquisition.
Product philosophy
“Powerful modeling that’s easy for everybody who plans”, accessibility for non-technical users.
Key integrations
Native Workday HCM and Financial Management, NetSuite, Sage Intacct, Salesforce.