Overview
Datarails is an FP&A platform founded in 2015 in Tel Aviv by Didi Gurfinkel (former Cisco GM), Eyal Cohen (WalkMe co-founder), and Oded Har-Tal. The platform’s core innovation is proprietary Excel-to-database transformation technology protected by 3 patents, allowing finance teams to keep existing Excel models while gaining enterprise-grade automation and consolidation.
Highlights
- Company background: Israeli fintech success story, $175M total funding, $550M valuation (January 2026)
- Core technology: How the Excel-native approach works, transforms spreadsheets into connected databases without forcing users to abandon familiar tools
- FP&A Genius AI: Launched March 2023, positions as “ChatGPT for the CFO’s Office” with conversational analytics
- Target market: Mid-market companies (~500 employees or less), positioning as “What QuickBooks is for accounting, Datarails is for FP&A”
- Key differentiators: Excel preservation philosophy, Azure cloud infrastructure, rapid implementation
- Use cases: Budgeting and forecasting, financial consolidation, variance analysis, board reporting for Excel-centric finance teams
Founded
2015 in Tel Aviv, Israel (originally Report Hippo). Founded by Didi Gurfinkel (CEO), Eyal Cohen (COO), Oded Har-Tal (CTO).
Headquarters
Tel Aviv, Israel (Delaware-incorporated).
Ownership and funding
Independent. Raised $175M total including a $70M Series C at $550M valuation (January 2026).
Core technology
Proprietary Excel-to-database transformation (3 patents) plus FP&A Genius AI, conversational analytics positioned as “ChatGPT for the CFO’s Office”.
Market position
Mid-market focus (~500 employees or fewer). CEO vision: “What QuickBooks is for accounting, Datarails is for FP&A.”
Product philosophy
“Don’t replace Excel, leverage it”, augment rather than displace familiar tools.
Key integrations
Native Excel, ERP/accounting systems, Azure cloud.