Overview
Cube is a spreadsheet-native FP&A platform founded in 2018 in New York City by Christina Ross (3x CFO at Deloitte, GE, Rent the Runway, Criteo) and Josh Holat (CTO). The company has raised $64M across 7 funding rounds and operates from 447 Broadway, NYC.
Highlights
- Founder story: Christina Ross’s CFO experience driving the “built by finance, for finance” philosophy
- Core technology: No-code FP&A that works directly within Excel and Google Sheets, “Tesla reinvented the car but didn’t require people to re-learn how to drive”
- AI capabilities: AI assistant for data cleansing and variance analysis
- Integration ecosystem: Native Excel/Google Sheets, ERP, CRM, HRIS, BI tools, Slack, Microsoft Teams
- Target market: Mid-market initially, expanding upmarket
- Notable customers: Acorns, Hinge Health, Masterworks, Wealthfront
- Use cases: Financial modeling, scenario planning, headcount planning, revenue forecasting
Founded
2018 in New York City. Founded by Christina Ross (CEO, 3x CFO) and Josh Holat (CTO).
Headquarters
447 Broadway, New York, NY.
Ownership and funding
Independent. Raised $64M across 7 rounds.
Core technology
Spreadsheet-native platform working directly inside Excel and Google Sheets, with no-code connectors to ERP, CRM, HRIS and BI, plus an AI assistant for cleansing and variance analysis.
Market position
Mid-market initially, expanding upmarket. “Tesla reinvented the car but didn’t require people to re-learn how to drive.”
Product philosophy
“Built by finance, for finance”, speed and clarity over complexity.
Key integrations
Native Excel/Google Sheets, ERP, CRM, HRIS, BI tools, Slack, Teams.
Notable customers
Acorns, Hinge Health, Masterworks, Wealthfront.