Overview
Bookeeping.ai is a conversational AI bookkeeping platform launched publicly in June 2025, built by Devi AI and founded by Danish Soomro (CEO, Forbes 30 Under 30, MIT CEE Innovation Award winner, ex-Microsoft/Shopify). Headquartered in Sheridan, Wyoming, the platform is bootstrapped and positions as the “anti-QuickBooks” with $29/month pricing.
Highlights
- Founder credentials: Danish Soomro’s Forbes 30 Under 30 recognition, MIT award, Microsoft/Shopify background
- Paula AI: Conversational virtual accountant built on ChatGPT and Claude models
- Disruptive pricing: $29/month vs. $500+/month traditional bookkeeping
- “AI-first, human-optional” philosophy: Paula handles the “boring” work
- Bootstrapped approach: Built by Devi AI without venture funding
- Target market: Small businesses, solopreneurs, freelancers
- Anti-QuickBooks positioning: Simplicity over feature complexity
- Use cases: Basic bookkeeping, expense tracking, conversational financial queries
Founded
2022 (Devi AI parent); launched publicly June 2025. Founded by Danish Soomro (CEO; Forbes 30 Under 30; ex-Microsoft/Shopify).
Headquarters
Sheridan, Wyoming.
Ownership and funding
Bootstrapped by Devi AI.
Core technology
Conversational AI built on ChatGPT and Claude models. “Paula AI” virtual accountant with natural-language interface. $29/month vs. $500+/month traditional bookkeeping.
Market position
Small businesses, solopreneurs, freelancers, positioned as “anti-QuickBooks”.
Product philosophy
“AI-first, human-optional”, Paula handles the boring work.